Leveraging Social Media to Enhance Your Personal Brand


CareerCastWhat is the role of social media in your career management? According to Brian Reich, managing director of little m media and the author of Media Rules! Mastering Today’s Technology to Connect With and Keep Your Audience, leveraging social media is essential for your professional advancement, credibility, and durability. In this CareerCast, Brian shares his knowledge, perspective, and tools to help you realize your career aspirations—whether that means career change, entrepreneurship, or advancing within your current field.

CareerCast is a monthly podcast from the University of Chicago Booth School of Business that answers your most pressing career questions. Join us for discussions with leading business experts and authors. Discover how you can define your personal brand, bounce back from a career setback, grow your leadership skills, and more. New episodes are released the third Friday of each month. Submit a question for next episode's guest, or check out our archive of past episodes archive of past episodes, each with its own collection of resources and further reading. Subscribe to CareerCast to make sure you don't miss out on advice that can take your career to the next level.

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