Just as a successful brand cuts through the clutter and persuades you to buy it, you also need to positively influence current and potential employers to choose YOU™—the trademarked you—over other professionals in your field. In this CareerCast, Brenda Bence, internationally recognized branding expert, certified executive coach, professional speaker, and author of How YOU™ Are Like Shampoo, will share her insights on how to use proven corporate branding techniques to create a powerful personal brand in your job search, internal promotion, career change, and more.
