Viz-Ability—Use Your Skills, Talents, and Experience to Create a Powerful Personal Brand


CareerCastJust as a successful brand cuts through the clutter and persuades you to buy it, you also need to positively influence current and potential employers to choose YOU™—the trademarked you—over other professionals in your field. In this CareerCast, Brenda Bence, internationally recognized branding expert, certified executive coach, professional speaker, and author of How YOU™ Are Like Shampoo, will share her insights on how to use proven corporate branding techniques to create a powerful personal brand in your job search, internal promotion, career change, and more.

CareerCast is a monthly podcast from the University of Chicago Booth School of Business that answers your most pressing career questions. Join us for discussions with leading business experts and authors. Discover how you can define your personal brand, bounce back from a career setback, grow your leadership skills, and more. New episodes are released the third Friday of each month. Submit a question for next episode's guest, or check out our archive of past episodes archive of past episodes, each with its own collection of resources and further reading. Subscribe to CareerCast to make sure you don't miss out on advice that can take your career to the next level.

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