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Metamorphosis: How Flows, Ownership and Technology are Changing Markets

Illustration of a business professional surrounded by colorful geometric shapes.

Justin Thomson
Head, Investment Institute and CIO


Passive investing, retail participation, and AI are changing how prices are formed.

 
Key Insights
  • Recent market corrections have been shorter as policy responses and market structure encourage investors to buy weakness.
  • Passive investing and index concentration are reshaping price discovery, suppressing index volatility while increasing stock dispersion.
  • Understanding modern markets requires analyzing flows, incentives and ownership—not just fundamentals.

With contributions from Steven Boothe, David Corris, Mehmet Kinak, Gabriel Morris and Peter Stournaras

 

READ MORE FROM T. ROWE PRICE

 

1 US Treasury yields rose 80bps from late February to mid-May. The 8% drawdown in the S&P 500 Index occurred from late February to late March.

2 A cap-weighted index gives each company a weight based on its market value, so larger companies have a greater influence on the index than smaller ones.

3 Asness, C. S. (2024). The Less-Efficient Market Hypothesis. The Journal of Portfolio Management, 50th Anniversary Issue.

Risks:

Active investing may have higher costs than passive investing and may underperform the broad market or passive peers with similar objectives. Passive investing may lag the performance of actively managed peers as holdings are not reallocated based on changes in market conditions or outlooks on specific securities.

Investing in technology stocks entails specific risks, including the potential for wide variations in performance and unusually wide price swings, both up and down.

Technology companies can be affected by, among other things, intense competition, government regulation, earnings disappointments, dependency on patent protection, and rapid obsolescence of products and services due to technological innovations or changing consumer preferences.

Small-cap stocks have generally been more volatile in price than the large-cap stocks.

Securities issued by large-cap companies tend to be less volatile than securities issued by small- and mid-cap companies. However, large-cap companies may not be able to attain the high growth rates of successful small- and mid-cap companies, especially during strong economic periods, and may be unable to respond as quickly to competitive challenges.

Stocks generally fluctuate in value more than bonds and may decline significantly over short time periods. There is a chance that stock prices overall will decline because stock markets tend to move in cycles, with periods of rising and falling prices.

Diversification cannot assure a profit or protect against loss in a declining market.

Additional Disclosures

For U.S. investors, visit troweprice.com/glossary for definitions of financial terms.

Please see vendor indices for more information, including definitions and source data: troweprice.com/marketdata.

T. Rowe Price cautions that economic estimates and forward-looking statements are subject to numerous assumptions, risks, and uncertainties, which change over time. Actual outcomes could differ materially from those anticipated in estimates and forward-looking statements, and future results could differ materially from any historical performance. The information presented herein is shown for illustrative, informational purposes only. Any historical data used as a basis for this analysis are based on information gathered by T. Rowe Price and from third-party sources and have not been independently verified. Forward-looking statements speak only as of the date they are made, and T. Rowe Price assumes no duty to and does not undertake to update forward-looking statements.

The specific securities identified and described are for informational purposes only and do not represent recommendations to buy or sell any security.

Important Information

This material is being furnished for informational and/or marketing purposes only and does not constitute an offer, recommendation, advice, or solicitation to sell or buy any security.

Prospective investors should seek independent legal, financial and tax advice before making any investment decision. T. Rowe Price group of companies including T. Rowe Price Associates, Inc. and/or its affiliates receive revenue from T. Rowe Price investment products and services.

Past performance is not a guarantee or a reliable indicator of future results. All investments involve risk, including possible loss of principal.

Information presented has been obtained from sources believed to be reliable, however, we cannot guarantee the accuracy or completeness. The views contained herein are those of the author(s), are as of July 2026, are subject to change, and may differ from the views of other T. Rowe Price Group companies and/or associates. Under no circumstances should the material, in whole or in part, be copied or redistributed without consent from T. Rowe Price.

All charts and tables are shown for illustrative purposes only. Actual future outcomes may differ materially from any estimates or forward-looking statements provided.

The material is not intended for use by persons in jurisdictions which prohibit or restrict the distribution of the material and in certain countries the material is provided upon specific request.

Issued in the USA by T. Rowe Price Investment Services, Inc., distributor and T. Rowe Price Associates, Inc., investment adviser, 1307 Point Street, Baltimore, MD 21231, which are regulated by the Financial Industry Regulatory Authority and the U.S. Securities and Exchange Commission, respectively.

© 2026 T. Rowe Price. All Rights Reserved. T. Rowe Price, INVEST WITH CONFIDENCE, the Bighorn Sheep design, and related indicators (see troweprice.com/ip) are trademarks of T. Rowe Price Group, Inc. All other trademarks are the property of their respective owners. Use does not imply endorsement, sponsorship, or affiliation of T. Rowe Price with any of the trademark owners.

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T. Rowe Price

T. Rowe Price is a global asset management firm founded in 1937, with USD $1.8 trillion1 in assets under management and offices in 17 markets across four continents. Our investment philosophy is built on proprietary credit and equity research, disciplined risk management, and a collaborative, client-focused culture. We are dedicated to delivering investment excellence and tailored solutions for individuals, advisors, institutions, and retirement plan sponsors.

Since 1985, T. Rowe Price has managed insurance assets and currently oversees USD $35 billion1 in Insurance General Accounts for U.S. and international clients through T. Rowe Price and its subsidiaries.

Our deep fundamental expertise, combined with engaged and integrated relationship and investment management teams, enables us to provide insurance clients with thoughtful partnerships focused on compelling risk-adjusted outcomes. This highly interactive approach to client engagement is a key differentiator that reinforces T. Rowe Price’s service-oriented culture.

Ben Riley 
Head of Insurance 
benjamin.riley@troweprice.com
410-345-2223

Chase Uhlein, CFA
Senior Relationship Manager
chase.uhlein@troweprice.com
410-577-3077

Blayze Hanson, CFA
Senior Relationship Manager
blayze.hanson@troweprice.com

Taylor Davis 
Relationship Manager 
taylor.davis@troweprice.com
410-577-2054

1307 Point Street
Baltimore, MD 21231

 

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